handmade Cavalcade

produced by the Etsy NY Street Team

2016 Sponsorship

Make the most out of the 2016 Handmade Cavalcade. Become an official market sponsor and maximize marketing efforts and awareness for your brand.  Expand your brand story at this highly trafficked, artist-run, one-of-a-kind New York City holiday shopping event featuring seven days of 45+ designer/makers showcasing a wide and highly unique variety of 100% handmade, quality-first gift items.  Going on its 9th successful year, the Holiday Handmade Cavalcade is a high-impact, low-investment urban craft fair extravaganza and a rare opportunity to directly reach your target audience.  Our market offers critical audience exposure inside of Chelsea Market - one of Manhattan's most popular and upscale shopping locations.  

  • 20,000+ Handmade Cavalcade market attendees
  • 200,000+ walk by Chelsea Market shoppers
  • 20,000+ combined online Newsletter, Instagram, Facebook and vendor followers
  • 200+ New York based small business micro-entrepreneurs and their list followers

Please peruse the options below. 
For more information, contact us through the Sponsors Interest Form.  Thank you!

Sponsorship Opportunities


The Handmade Cavalcade is produced by the Etsy NY Street Team.  We are an organization of over 200 small business owner/artists.  Becoming a Handmade Cavalcade sponsor is a unique opportunity to connect with our makers and show your support for small business.  There are several ways to build a business to business sponsorship.  Contact us to discuss options.

ONSITE Sponsor Booth

An exclusive Sponsor Booth at the Handmade Cavalcade gives you seven days of prime retail location inside one of Manhattans busiest shopping centers.  Launch a new line, demonstrate a new product and gain exposure to our market's 20,000+ attendees.  


Access prime shopping center visibility to 200,000+ walk by shoppers as they enter our event or peruse the greater Chelsea Market.  A rare opportunity to have seven days of prime Manhattan retail exposure.


Your logo will be printed on the outside of hundreds of our coveted Goody Bags.  A high quality canvas tote bag is one of the most effective and least expensive ways to put your brand repeatedly in front of a wide audience.  With average use and average life span, a branded tote bag can generate thousands of unique impressions per month.

Event Program & Website Inclusion

Our event program is handed directly to each of our 20,000+ attendees.  It includes market information and partner offerings and is a unique opportunity for your brand to connect to a captive reader.  Logo inclusion on our website, online raffle and event registration pages offers another opportunity to expose your brand to tens of thousands of visitors.  


Our Goody Bags are highly sought after and there is typically a long line to receive them. The bags are filled with high quality gifts from our craftspeople/vendors along with items from our sponsors. Because of the high quality of the items, our bags offer the perfect opportunity to showcase your products or your message.


Highlight your brand on signage throughout the market reaching 20,000+ attendees

Raffle & Gift Certificate Sponsorship

Highlight one of your products or sponsor a Gift Certificate in our online and onsite raffles.  Over 4000 online visitors and in-person attendees participate in our coveted raffles offering your brand a distinct showcase.


Treat our shoppers to your brand's uniqueness.  You or we will hand out samples of your product or creative marketing materials from our exclusive "Treat Bar" booth.  A unique and fun opportunity, our "Treat Bar" is the perfect way to introduce your product to market attendees.  Inclusion in the Treat Bar is offered for daily or multi-day participation. 

Social Media/Press Integration

We offer our sponsors the opportunity for inclusion in our press release Newsletter, Instagram and Facebook posts.  

Local Hero Shopping Spree

Sponsorship helps us give back to the community by sponsoring a Shopping Spree for a chosen local hero or non-profit organization.  Help us reward those who help the greater community with a holiday shopping spree they will never forget.  

Host a Workshop

Highlight your company by offering a unique and fun workshop or onsite craft project for market attendees.  Engaging with our tech savvy, craft loving, art enthusiast audience is a wonderful way to showcase your company. 

Partnerships - Custom, Fun and Creative Options

Do you have an idea of how to partner with us?  We'd love to hear it.  Fill us in on what you have to offer and how we might work together.  Barter suggestions welcome!

For more information, contact us through the Sponsors Interest Form.  Thank you!


Brooklyn Craft
Brooklyn Dark
Brother Sewing & Embroidery
Chelsea Wine Vault
DaVinci Artist Supply
Eco Bag
Fine and Raw
Funky Finds
Goodie Girl Cookies / Toufayan
Legally Addictive
Lion Brand Yarns
Louise Lasson, LCSW-R, CASAC
Minted Feather Ink Studio
Purl Soho
Sadie Magazine
The Cleaver Co.
The Compound Cowork
The Green Table
The Sewing Studio
Vienna Cookie Co
Vosges / Wild Ophelia
V Spot

Platinum sponsor